Effective Buying Income

Money goes a lot farther in Odessa–your capital investment and your customer's buying power.

Effective Buying Income
2012	Ector County	Midland County
Number of Households	49,972	52,634
Effective Buying Income
Total EBI ($000)	2,308,047	3,110,960
Median Household EBI	36,009	43,055
Average Household EBI	46,187	59,106
Per Capita EBI	22,434	31,056
Sources: **Neilsen Solution Center 2012
Note: EBI – Effective Buying Income is defined as money income less personal tax payments or “disposable” or “after tax” income.

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