Effective Buying Income
Money goes a lot farther in Odessa–your capital investment and your customer's buying power.
| Odessa MSA - 2012 Population | |
| Ector County | 137,130 |
| City of Odessa | 99,940 |
| Number of Households | 49,972 |
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Source: 2010 US Census |
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| Effective Buying Income | ||
| 2012 | Ector County | Midland County |
| Number of Households | 49,972 | 52,634 |
| Effective Buying Income | ||
| Total EBI ($000) | 2,308,047 | 3,110,960 |
| Median Household EBI | 36,009 | 43,055 |
| Average Household EBI | 46,187 | 59,106 |
| Per Capita EBI | 22,434 | 31,056 |
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Sources: **Neilsen Solution Center 2012 |
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| Note: EBI – Effective Buying Income is defined as money income less personal tax payments or “disposable” or “after tax” income. | ||


