Money goes a lot farther in Odessa–your capital investment and your customer's buying power.
| Odessa MSA - 2010 Population | |
| Ector County | 137,130 |
| City of Odessa | 99,940 |
| Number of Households | 48,259 |
|
Source: 2010 US Census |
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| Effective Buying Income | ||
| 2009 (awaiting figures for 2010) | Ector County | Midland County |
| Number of Households | 48,259 | 48,787 |
| Effective Buying Income | ||
| Total EBI ($000) | 2,422,353 | 3,047,695 |
| Median Household EBI | 39,388 | 45,599 |
| Average Household EBI | 50,195 | 62,469 |
| Per Capita EBI | 20,080 | 28,476 |
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Sources: **Demographics USA County Edition 2010 |
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| Note: EBI – Effective Buying Income is defined as money income less personal tax payments or “disposable” or “after tax” income. | ||