Business Attraction and Strategic Growth are a Top Priority: How Odessa Targets High-Impact Industries and Delivers Results

When you read a business announcement for new investments or jobs, it wasn’t because the ODC cast a wide net and hoped to attract a new business. They spent the time and effort to be precise and take deliberate action.

For business attraction, the Odessa Development Corporation (ODC) identifies and targets specific industries that align with regional strengths, available assets, and long-term economic priorities. This approach has led to successful projects that generate high-value jobs, increase infrastructure investment, and expand Odessa’s competitive footprint across core sectors.

Defining Business Attraction in Odessa

At the ODC, business attraction means identifying high-growth industries, building the infrastructure to support them, and closing deals that deliver measurable outcomes. This work directly engages site selectors, corporate leadership teams, and industry stakeholders. It requires a readiness to compete and win in fields like advanced manufacturing, renewable energy, carbon capture, medical manufacturing, and data centers.

Data, not assumptions back every site visit, incentive negotiation, and workforce planning conversation. The goal is clear: secure investments that align with Odessa’s long-term economic strategy and benefit local residents through job creation and sustainable industry growth.

Target Industries with Real Momentum

ODC’s attraction strategy focuses on sectors where Odessa has a clear competitive edge. That includes:

• Advanced and general manufacturing powered by local infrastructure and supply chain access
• Renewable energy manufacturing and utility-scale renewable energy driven by West Texas’s geography and grid capacity
• Carbon capture technology at the intersection of energy and environmental innovation
• Construction and logistics tied to large-scale industrial development
• Medical manufacturing that supports regional healthcare delivery
• Data centers leverage land availability, power capacity, and connectivity

These sectors are central to ODC’s business attraction strategy and are integrated into its daily operations, incentive policies, and long-term planning.

Case in Point: Liberty Energy

One of the strongest validations of this strategy is Liberty Energy’s $50 million regional headquarters project, now under construction in Leeco Industrial Park. The Denver-based company selected Odessa for a significant expansion, including a 220,000-square-foot warehouse, a 60,000-square-foot regional office, and a specialized training facility for hydraulic fracturing, engineering, and wireline services.

To help close the deal, the ODC executed a five-year agreement with a $2.5 million performance-based grant. The project created 456 full-time jobs and retained over 1,000 positions already in the region.

This expansion reinforces Odessa’s position as a core operating base for the energy sector. It demonstrates the ODC’s ability to align incentives, infrastructure, and talent pipelines to secure high-impact business wins.

Infrastructure, Incentives, and Execution

ODC’s business attraction model is built on three pillars:

• Product-ready sites: Industrial parks and shovel-ready land positioned near major highways, rail, and utilities
• Incentive tools: Performance-based grants and support packages tailored to the scale and impact of the project
• Execution: A lean, experienced team that moves at the speed of business

This model brought Liberty Energy to Odessa and continues to attract new investment across the ODC’s target industries.
Ready to Compete. Built to Win.

ODC works with companies ready to invest, scale, and hire. If your business aligns with Odessa’s strategic sectors, contact the Odessa Development Corporation to start a focused, data-driven conversation.