Why AI Strengthens the Human Side of Site Selection

Contributor: Aaron Brossoit is co-founder and CEO of Golden Shovel Agency, an economic development communications firm working with more than 300 communities globally. 

Site selection has always been about more than numbers. Spreadsheets can point to available sites and costs, but they can't capture the culture of a community, the resilience of its workforce or the values of its leadership. Today, artificial intelligence (AI) is reshaping the process of site selection by handling the heavy data work of scanning listings, flagging hidden risks and forecasting future conditions. The result is not the replacement of human expertise, but the opposite: site selectors now have more time and space to dig into the stories behind the data, offering clients a deeper understanding of what it will mean to operate in a chosen community. 

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